[Management] KEDGE Business School – already very active in the training of Top Managers for the Wine & Spirits industry – launches a new program dedicated to professionals in the business. We met Isabelle Dartiques, the director of the program, to know more about the content.
The WSMA Certificate issued by the Wine & Spirit Management Academy of KEDGE BS, is a short program for managers of the industry who want to develop their management skills. This training highly oriented « wine marketing and strategy » is clearly formatted for an international audience. The first round will take place in Bordeaux from the 19th to 24th June 2015 and is designed to welcome all the professionals in the world wine industry.
3 levels to develop your expertise in wine management
The WSMA Certificate is based on three levels: WSMA Level 1, WSMA Level 2 and WSMA Level 3 « a bit on the same principle as the WSET » says Isabelle Dartiques; « Our ambition is to raise very quickly managers’ proficiency on such specific topics such as marketing, strategy, wine economics, finance, supply chain ». For this, KEDGE Business School relies on a team of professors-researchers involved in international academic networks, and authors of numerous books and research papers on the themes developed during the sessions. A team who has been acquiring an even more specific expertise through their more than 15 years at the heart of the prestigious Wine & Spirit MBA or MS Wines and Spirits created by KEDGE (named BEM at the time of creation).
Becoming an expert and developing network
The other purpose of the WSMA Certificate is to generate professional encounters of all nationalities. Isabelle Dartiques confirms « We have chosen to organize the first level in Bordeaux, the day after Vinexpo to allow candidates to combine the two opportunities. A priori, we expect participants from all around the world, this is why the next sessions will be relocated to other continents. »
Unlike the WSET, the WSMA Certificate will always be taught by the same professors who will move to go to meet participants, and one part of the training will be provided in distance. « It is too early to consider to « franchise » the concept, as the WSET; we want to keep full control of the first sessions in order to lay the foundation for a strong program with international recognition. If there is a sustained demand, then we could start to consider other paths » assures Isabelle Dartiques.
A program for Managers of the industry
To access to the certification, it is required to have at least 3 years of professional experience in managerial duties in the wine and/or spirits industry (whether in the commercial/marketing aspects or more technical positions). English proficiency is also required, because the entire program is entirely taught in English.
The first session is scheduled from 19 to 24 June 2015 in Bordeaux. Five days broken down into four full days of training and one day in the vineyard. Deadline for submissions is scheduled for May 31st according to the number of places available, since, given the attractive price of this first session, it may be not room for everyone!
For more information on the program download the brochure in PDF.