Volère winery presents an innovative wine packaging.
Fairly recent examples of how wine can also play its part in packaging innovation. Well, for innovation, stick to the first part, the second part is just plain fun, or weird?
Thanks to our packaging expert Silvana, we just learnt about this new trend in the growing segment of bag-in-box. This time, it’s more bag-in-handbag or bag-in-purse to be more precise. Swedish invention by designer Sofia Blomberg, made at the Nordic Sea Winery in Sweden, the Vernissage line offers three products made out of French wine from Languedoc-Roussillon (VDP d’Oc): Chardonnay & Viognier – Syrah & Cabernet Sauvignon – Syrah rosé.
And they’re not the only ones with the idea. Check out the Volère line by Italian winery Cantina di Soave in Veneto region: Pinot Grigio, Merlot & Pinot Noir, and Rosé. As its predecessor Vernissage, each purse contains 1.5 liters of juice.
This would look way too much of a post for girls if I didn’t include the limited-edition Start Trek line wines from the Viansa Winery (Sonoma Valley, CA). Oddly coinciding with the release of the new movie Star Trek Into Darkness, three 2009 blends (Merlot, Sangiovese, Cabernet Franc, Dolcetto, Tinta Cao, Tempranillo) have been released under the names of three of the most famous episodes of the series: The City on the Edge of Forever, Mirror Mirror, The Trouble With Tribbles, all aired in 1967. Labels designed by Juan Ortiz, famous Trekkie designer.
A last one to keep gender balance (assuming that bag-in-purses are for women and movie-wines for men; very macho I know). What about Hannibal Lecter’s favorites? The Alamo Drafthouse (movie theaters) is now offering the limited edition Silence of the Lambs wines: Suit Yourself Pinot Grigio (from California) and The Cannibal Chianti (from Tuscany).
It doesn’t say if they pair well with human flesh though…
Par Yann Rousseau
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